Browse Category

Hd Web

How to Find a Good Web Designer

Choosing a good web designer is not just about getting some guy to build you a good looking web site. There are many factors that can and will affect the success of your site. For you to know what qualifies as a good designer/developer you need to be educated. That is the intention of this article.

I believe that your web site development begins with a plan. A solid plan that incorporates search engine optimization,(SEO) and usability at its foundation. Building your web site in this manner will enable your SEO to be much easier with just minor tweaking and updating. At the time of this writing it is still not yet possible for search engine spiders, a.k.a: robots, to make sense of everything you have on your website.

Spiders love text. They don’t read javascript and they do not have the ability to read complex flash text or images. Making sure that your entire web site including all its pages are indexed by the spiders is essential. If they can’t see your pages, it may as well not be there.

So what does all this mean to you in your search for a web designer or web developer. In case you’re wondering why I refer to designer and developer as if they’re two different things, the fact is, is that they are.(if you want to be technical). Web designer seems to be the general term thrown about as one who makes or builds web pages. However this is usually the person who designs the physical appearance of the web site. He usually just works with images. Since there’s more to building a functional web site than just pretty pictures and fancy moving graphics, it may surprise you that a web page can in fact also be a computer program, or more appropriately, a web application. This is the behind the scenes code that gives the site its intelligence, so to speak. Some web designers are only responsible for completing a physical design for your site. If they don’t code in HTML or CSS, the design usually photoshop or fireworks, then goes to the coder, who actually puts it all together using html, CSS and in some instances a scripting languages like PHP, asp.net or ruby for back end programming. The end result is a web page that renders in the users browser and depending on whether some scripting was included, also allows the user to interact with the page and make choices and decisions. This is the very short version of a somewhat complex subject.

If you can keep this in mind when you go over the contract it will help you understand why the programming aspect (developing) of your site is usually pricier. Any serious web design company will have an in depth contract and should not hesitate to explain details of the contract to you.

The World Wide Web Consortium (W3C) defines standards and best practices for web design and development and you should make it a point to ask your web guy whether they will be designing your website with standards compliant code. This just means adhering to the W3C standard.

If they say that they intend designing the layout of your web page using tables, insist that they don’t. For two reasons:

  1. Using tables for layout is not standards compliant and could adversely impact page loading times. (not good) The more code in your page the larger the file and the larger the file the longer it takes to download.
  2. Updating and maintaining web pages will be much harder, and could take longer, which may translates more being more expensive.

When you think of your website project try thinking ahead and plan for the long term. You want a site that is extendible and can be managed more easily. Best practices are not called such for no reason. I stress this point because it’s an important one.

A portfolio will give you a glimpse of what the designer / developer is capable of will allow you to see the design style. Any web designer with sense won’t include customers in their portfolio who were not happy. It’s bad for business. Searching for a good designer in reputable online listings is a good place to find a web designer or any other service for that matter where the company or individual will be rated by the public.

It is of greater importance to that firm that they perform well since their rating is available for the public to see. An example of such listings would be Yahoo’s Local Search listings, or online Yellow pages. A good source for finding a good web designer is to speak to people who you know who have had first hand experience and who built their web sites. If people have been given good service they usually don’t have any problem recommending their designer to you.

It is OK to ask for a mock up site. Usually designers will tend to make 2 mock ups for you to compare and sometimes they may even show you an array of various web styles and templates prior to commencing. This is a way of narrowing down the style, how many columns, colors and themes he will need to design for.

The web developer needs to advise you on every aspect of the design process. He should educate you and explain in very plain terms the reasons for doing things. Don’t just take his word for it. Ask why. He needs to give attention to what content you intend putting on your site also, because SEO is all about content, keywords and relevance. Obviously the content decided on is ultimately the client’s decision, but a responsible designer should inform you of how you could optimize your content. It is important to note that some web designers usually are not experts at SEO and there are specific SEO companies or individuals that do just that, however it is best if they work hand in hand with the designer of your website. If you do find a web designer that can do a good job of SEO then you stand a better chance of your web site being easier to market and rank.

So here are a few points I believe would make an overall good choice in a web designer/developer.

  1. Expresses the importance in planning your site for user friendliness
  2. Understands good web design that is standards compliant
  3. Can think through the eyes of the potential visitor of the clients site
  4. Uses colors well and researches the target audience.
  5. Educates the client and explains web terminology in layman’s terms.
  6. Plans a site from SEO perspective, with attention to file structure and naming schemes.
  7. If doing any programming, all the above applies and also strong focus on usability of the application. Easy user interface, secure and full featured to name a few..

These points are by no means the hard and fast rule, its just a guide. However, I believe most importantly above all, you should get good service. Good quality service is the best marketing tool for any business and you should expect it.

Roger Samboer is the founder of Alien Design LLC, a Seattle based web site development company. They create streamlined, professional looking web sites at very competitive prices. The main focus is on providing new start up companies with affordable yet high quality web sites as well as coaching and training companies to market their site better online. Information is always free!

Combining Web Design Business With Web Hosting Can Generate More IncomeWeb Designers

Web designers and developers are the foundation of the Internet. If you are skilled in web design or web development you can make a growing income on the Internet. The secret to making money with your web design and development skills is to include web hosting in your web design or web development quotes or standard packages.

You can add $50 a month to your income, hosting your client sites with more ease. You don’t need to get a dedicated server and you don’t need to worry about trying to compete with web hosting companies. What most people think is just getting a website up. They contact the web designers first, without really knowing that there are web designers and web hosts. Terms with “web designer”get more searches per day than terms with “hosting”. People are looking for web designers to get their sites on the Internet.

Web designers and developers can incorporate the sale of hosting into their web development and design projects. As a web designer you can bill your customers for the hosting fees within the design and then host the account for a year or on a month to month basis. You will be surprised at how much extra income you can generate from your web design customers.

Providing hosting for your web design clients will give you greater assurance that your customers will come back to you to make changes or update their site. This allows you to keep generating income from your work and customer base. Let’s look at some numbers, and how billing for hosting on top of your web design work can make you some serious money. Let’s assume you get paid $500 – $1000+ for a site design. If you charge your client for hosting as well you could generate up to $50 extra per site, per month in hosting fees. You could make up to $1100 to $1600 per site, per year instead of just $500 or $1000 per site. With 100 clients this could equate to $110,000 or $160,000 per year instead of $50,000 – $100,000 per year. On top of this, remember your client is more likely to come back to you to update and maintain your site which means more money for you, for easy work.

With a little effort and focus you could generate a very healthy income in your web design business. With tools like Joomla, WordPress and other highly customizable content management systems you can make the hard work incredibly efficient so you can focus solely on the design. Right now there are a myriad of powerful web applications, content management systems and shopping carts you can quickly install in your reseller web hosting account and produce a design for very quickly. There are also a myriad of ready to run, specialist applications written in ASP, ASP.Net and PHP that you can bolt on to your customers site, customize the design for and really impress your them. With these easily installable web applications you can very quickly impress your customers and raise the value of your web design fees – and the fact that they are specialist customized web applications you have put together, your web design customer will be happy to pay your hosting fees.

For your design business you don’t need anything fancy, you don’t need dedicated servers or specialists billing or server management systems. You can utilize the cost efficiencies of shared hosting to maximize your profit. One way to do it and a lot of designers do this, is get a new shared hosting account for each site they design and charge the customer more than they pay.

The better way to do it and really maximize your profit is to get a reseller hosting account where you can host all your customer sites in the one hosting account. This works out much cheaper than getting a separate account for each customer site. A good reseller account will give you far more room to move and even greater cost effectiveness which means even more profit and less effort.

Getting up and running with a good reseller hosting account is easy and incredibly affordable. For just a few hundred dollars per year you can host 50 or more sites. A quick search on reseller hosting will give you plenty to choose from. In our experience Windows hosting reseller packages are a good idea as a Windows reseller hosting account will give you the freedom and choice to run ASP, ASP.Net as well as PHP sites with MySQL or SQL Server databases. Linux hosting is incredibly efficient and gives you some of the cheap hosting options available but does not support ASP or ASP.Net applications. For an extra few dollars a month you can get Windows hosting and dramatically increase your options for your web design customers from a wider array of available web applications and freely available code in ASP and ASP.Net.

With Windows hosting you can use all your favorite web design tools and you’ll have the vast resources of Microsoft development products like Visual Studio at your disposal. As a reseller looking at Windows hosting accounts make sure the host offers Multiple IIS sites and not just unlimited domains. To properly host multiple sites on Windows each site needs to have it’s own entry in IIS (Internet Information Server – the Windows web server). Many hosts say unlimited domains and what they really mean is running unlimited domains on one site. All you get with unlimited domains on one site, is your multiple domains show the same site or requires you to write code to detect the domain and redirect to a directory. This is not a great way to run your customer sites.

With each site having it’s own entry IIS means you can have separate application settings, assign it to different application pools and maintain separate log files. This means you can have more control, more flexibility and produce a much better solution for your client. Being able to put your customer sites in separate application pools means that if one of your customer sites get’s busy or some crazy bug causes a problem it will isolate it to just that site and you wont end up with all your customers screaming at you that their sites are down.

After 12 years working on the internet. Through booms, through busts, good times and bad times web designers and developers quietly rule the web. Businesses of all sizes look for web designers first and in our experience they really don’t want to know too much about hosting. As a designer you can save your clients from the complexity and confusion of hosting and make money from it. To make money from hosting your client work you really don’t need to leap out and set yourself up as a web hosting provider with billing systems, hosting plans and support systems and processes. Start off by hosting all your sites in one reseller hosting package and you’ll be surprised at just how much extra money you can make for very little effort. The best thing of all you can keep your focus on why you became a web designer – designing web sites!

New Concepts In Web Designing & Web Development

A web site usually consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL.

After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned.

Turning a website into an income source is a common practice for web-developers and website owners. There are several methods for creating a website business which fall into two broad categories, as defined below.

1. Content based sites

Some websites derive revenue by selling advertising space on the site

2. Product or service based sites

Some websites derive revenue by offering products or services. In the case of e-commerce websites, the products or services may be purchased at the website itself,

What makes a Successful Web Design

Content:

It is important to ensure the content of the site is clear, crisp and simple for a visitor to have quick access to information on the product or offerings. Simple and effective content can generate more business and can increase search ranking

Theme:

A good theme is a very important factor in web designing. An attractive theme will make the site eye-catching and it should be simple and user friendly. Provide a useful template for effective illustrations, links and content presentation.

Navigation:

Navigation should not be confusing. All the links have to be properly arranged and presented as related to the theme. The visitor should find the navigation transparent in order to access the information

In the past, Web designing services comprised, mainly of the web design coding and part of search engine marketing. But in today’s time, web designing service is an all encompassing service, which provides complete web solutions package to its clients. This is because, people these days do not have the time and resources to spend on creating a website. They look for a one stop answer to all their queries.

Today, web designing services provides not only website designing and coding, but they also include content development, search engine marketing, on page and off page optimisation and search engine optimisation, link exchange programmes, email marketing, newsletter marketing and many more.

Some of the main services required for a Web solution:

  •  Web Programming Web Designing & Development
  •  Usability & Interface Designing
  •  Search Engine Optimization
  •  Flash Animation
  •  High End Web Solutions
  •  Interactive Applications
  •  Online Forms & Database Integration
  •  Designing Solutions
  •  Logos
  •  Banner Ads
  •  Graphic Designing
  •  3D Graphics
  •  2D & 3D animation
  •  Special effects
  •  Maintenance

To maintain the web services you need to outsource the services to a well established web designing and development solution. There are thousands of companies providing web designing and development services. Use any search engines (Eg: Google) and use proper keywords like “web designing and development solutions”, “Bpo Services” to list the best web designing and development service providers.

Hope you will find this informative in selecting the best web designing and development service provider. If you are still stuck and want help to select Web Designing and Development Company. Please click the link below.

How to Choose the Right Web Design Company to Design Website

Whether you want a new website designed for your company or are looking to re-design your website, finding the right web design company for your needs is the first and crucial step that will ultimately decide its success or failure. Unless your are an established business with an in-house Web design team the chances are that you will need to either hire a professional web designer or build the website or contract a web design company to do this for you.

Most businesses small or large do not have in-house expertise to design websites themselves and have to contract the work out to an external web design company. The importance of professionally designed website is essential. A poorly designed or an outdated website can have a negative impact on your company’s brand and drive customers away to your competitors. A company’s website is a window to its products and services and often the first point of contact with customers. It is vital for your website to present the right image and brand for your business.

Should you work with a Web design company or a Freelance Web designer?

Whether your website is designed by an independent contractor or a web design company you will need to consider certain issues before you make the decision. Both working with an independent web designer or a web design company have their advantages. Working with an independent web designer can be cost effective and flexible. Working with web design companies on the other hand may cost more but offers significant advantages. They are represented by a team of web designers who often possess wider skills and experience. Each member of the team will often specialise in a distinct area of website design and development, and will often be able to solve complex business issues with ease. Working with a web design company will provide your business with easy access to support as and when required or when something goes wrong.

Factors to consider when selecting a Web Design Company to design your website

Experience and Skills – Analyse their experience and technical skills. Review the information on their website and marketing material. Better still speak to them personally as often a direct conversation about your project will give you a clear idea of their knowledge and expertise.

Portfolio and case studies – Review and analyse their portfolio or case studies. This is usually available via their website. Reviewing other software or websites designed by the web design company can provide useful information anon their suitability for your project.

A streamlined process with a fast turn around time – Understand the web design company’s process to see how it fits with your requirements.

Ask for a detailed proposal outlining costs, timescales and proposed solution. A professional web design company will always submit a detailed proposal outlining theses issues.

One stop shop

Think forward. Determine what other products and services can the web design company offer. If your require web design now chance are you will need additional services in future such as web hosting, search engine marketing, content m management system and so on. It can be daunting and an administrative nightmare to deal with many different companies for different services.

Long term relationship

Focus on building a long term relationship with the web design company. It is better to go for a company that offers excellent and timely support as required. Analysing the company and communicating with them will give you an idea whether the company focus on long term relationship or just a one off sale. Supported service knowing that they will be around should something was to go wrong or if requirements change with time.

By taking time to communicate with the prospective web design company beforehand will enable you to select the right web design company to partner with who will meet your expectations. Finding the right web design company and forming a relationship can be a valuable asset for your business for many years to come.

10 Things To Think About When Selecting A Web Designer

1. Look at the detail of the web design company’s own website. This is almost always a good indication of the level of detail your new website will have. See if you can find any areas that have added level of detail, such as images with added effects. This could be rounded corners, gradient effects, colour fading etc. No matter if you do not want those design elements on your own website, it gives you information about the designers and their eye for detail and quality.

2. Know what you want. Even if you don’t know the technical aspects or terms of web design, you should have a fairly good idea of what you want the end result to look like. If you leave vital parts of your website design and functionality to the web designer, you are likely to pay more than you have to. If you don’t know what kind of features you could ask for, look around online at some larger websites. If you are selling products, you could try and look at ebay.com or amazon.com for some design ideas. If it works for them, it most likely will work for you.

3. Ask if a detailed quote is available. Just as with other areas of business where you have little or no idea how things are done or how long they take, it is important to get a breakdown of services that you are paying for. Are they only giving you a total price for the web services you have been discussing over the phone or email? If so, they are not giving you information that you can use to compare other web design companies with. You should ask what their hourly rate is which can help you figure out from the total cost how long it is going to take to design the website!

4. What level of support is available during and after building your website? It is very important to know how many changes you can make to your website while it is being built that are not going to cost you extra. Is the web design company giving you an option to view work in progress? How about if you change your mind on a design aspect after the website has been designed? These things need to be part of your contract before you agree to have work done. You don’t want a surprise invoice for “additional requested web design work” to land in your inbox. Always be clear on what is going to be charged for and what is part of the web design package.

5. What do other clients think about the web designer? If you want to get an honest and unbiased opinion about this, there is no better way than going straight to the source! Find a previous client’s contact information and send a quick email asking if it is possible to have them share some of this information with you.

6. Will your site be search engine friendly? Becoming part of major search engines such as Google and Yahoo is the inevitable next step after standard web design work has been completed. When you have a brand new website filled with information about services and products you offer, you want people to find it! Search engine optimization, or SEO as it is usually called, is an art form that takes years to master. It is a constant challenge for the web designer to keep up with ever-changing rules that the search engine companies make for who is more “important” in the search engine rankings.

You should not expect to get this service for free if it is done properly by a knowledgeable person, since it can potentially take more hours to complete than your entire website, and it is an ongoing process. You should be able to settle for a level of search engine optimization that suits your budget and still gives you an increased level of visibility online. Always ask how the search engine process will be carried out since anyone can say they are “optimizing” your website and all they do is adding keyword phrases in a few places.

The most important thing to remember about search engine optimization is that it must be supported by strong research into your specific business niche. If your web designer does not find out exactly what people are searching for when trying to find your type of business, you are just paying for guesswork and are wasting your money.

7. How will you be billed? You want to know how work is being billed, both for web design work that is part of your contract and for extra services or additional hours of work. It is common that a percentage of the total contract is charged up front before web design services have started. It is not recommended without a valid reason to pay more than 50% up front, which is a fair level for both parties. It can be agreed on that additional hours of work are added to the final payment, or invoiced immediately. As long as you feel that your needs and requirements are being satisfied, either way is standard procedure.

8. How much control will you have over content? It is still very common today that all additional work that you want done on the website will be carried out by your web designer. If you want to be able to update content on a regular basis, look for web designers that allow you to log in and update information on your own. This requires your website to be dynamic, using elements of programming code that can separate you from your visitors.

The best type of website for this purpose is a CMS-based website. CMS stands for Content Management System and is a completely different style of web design than a standard static website that only displays the same information every day. If your web designer uses a CMS to design your website, you will be able to have website visitors give comments or write articles directly on your website such as in a blog, or give different people different level of access to content on your website.

This is the direction the Internet is moving today, with so-called “Web 2.0” websites such as YouTube and Facebook popping up everywhere where users can add their own movie clips, images and other information. Of course, your website does not have to have these features to use a CMS, but a content management system allows your website to grow and expand easily for future needs. It is important you try and figure out how you may want to use your website in a few years from now and if you need a CMS or not. This type of design usually comes at a higher initial cost, but will make all changes and additional work on your web site a breeze later on.

9. How is communication between you and the web designer? How fast do you get responses to your emails? Are the responses long or short and do they seem to get shorter for each question you asked? You want to make sure that you can ask “dumb” questions and still receive the highest level of professionalism from the web designer. Is the person you are talking to the same person that will do work on your website? You want to have direct contact with the web designer(s) that are going to work on your website, to avoid miscommunication and “lost-in-translation” scenarios. If you call the web design company, try and get a feel for if they are dedicated to your satisfaction by listening to what you have to say, or if they are constantly doing sales pitches to try and convince you to pay for other services.

10. Ask for a resume. A professional web designer should be willing to give you a resume of his or her previous work and background. Knowing the background of the person or company that you are going to work with (usually over a period of several weeks) gives you a better understanding if you have found a web designer with skills that will suit your needs. What you want to be looking for is someone who truly enjoys his or her line of work and has dedicated his professional life to this field. If a person enjoys doing what he/she is doing, it shows in the detail and quality of the work produced – and eventually in your new website!

How to Find the Right Web Design Company

What does the above quotation convey? To have a portal, you have to commit mistakes. Isn’t that funny? No, not at all. It may be a motivating sentence, but in business it can turn out to be doomsday for small start-ups with little investments. This article has been done especially for small start-ups who want to make it in their respective fields and are planning to launch their website or looking for a facelift or adding new functionalities to there existing site or aren’t sure about their design requirements.

Choosing a Web Design Company

With a multitude of web designers and developers out there, from freelancers, to agencies, to online templates, how do you know what the right fit is for your company, and more importantly, for your goals and objectives? Choosing a web design company is not that a serious job. But choosing a good web design company is a real serious challenge. People say that Internet has made business processes simple and global, but how about the complexities that Internet offers which are unique. Just Search for the term “Good Web Design Firm” on Google, and it comes up with millions of results. For normal human being it’s impossible to search through every result. We will go through the entire process of selecting a Web Design and Development company in a structured way.

STEP 1 – Planning

The first step involves defining your needs. While searching for the right web designer, it is important to have a clear idea what role your new Web site or a redesigned one will fill. Will it provide information to your customers? Will it serve the needs of your employees? Or will it include an online shopping section so that you can sell your products to visitors? Most Web designers will need to know the following:

o The role of your new Web site.

o The intended market or audience of your Web site.

o Your budget.

Take time to consider what you expect from your Web site and the type of information you want to communicate to your potential clients before you approach your designer. This will save you and the designer a considerable amount of time and effort.

STEP 2 – Searching and Creating a Primary list

Searching is a vigorous process and does not require any special skill other than diligence to effectively come up with good results that fulfill your requirements. Just scan through directories, check Google listings on specific key word searches and ask for referrals from your friends or business partners. It does not have to be a very extensive research work.

Referral: Ask business acquaintances, friends, and family which web design firm designed the website for their respective organizations, or if they can otherwise recommend a web design firm.

Web sites: Determine the web design firm that is responsible for the websites of organizations that you admire. These organizations may be your competitors, or in related or unrelated industries. Sometimes the web design firm is included in the site credits, or is listed elsewhere on the website. If you cannot find the credits on the site itself, feel free to contact the organization and ask which web design firm is responsible for the website. This can also be a good source for references for that web design firm.

STEP 3 – Evaluating and Short listing

Once you have gathered a list of potential web design firms you are ready to pare them down to a shortlist. This requires a bit of research work.

o Portfolio – It’s about the three C’s – Credibility, Consistency and Capability. How consistent they are? What are the parameters on which the company is capable enough to fulfill your requirement? Are there any testimonials that speak about their credibility? Do the projects in the portfolio have a consistent quality? Have they consistently given good results in the given time frame? Has the Web design company provided solutions to other companies in your industry? Have they dealt with similar challenges to those faced by your organization? These are some important factors to consider. When you’ve narrowed your search to a few design sources (through recommendations, web directories, or your competitors’ sites), evaluate their online portfolios and their rate structure. A web site doesn’t have to be flashy or animated to do its job. Browse sites they have built, check ease of navigation, organization of information, overall cleanliness and visitor-friendliness. Also, consider hiring a firm that demonstrates some familiarity with your type of business. Just go through the success stories/case studies that have been made available on their web site and corroborate the credentials through references if possible.

o Experience and Fees – This is called the EF of web design firm. Experience and fees are very much inter-related. The general norm is the more experienced you are, the more you are paid. This interesting story can tell you what experience is all about.

Once upon a time there was a steam generating plant that was not producing much steam. After a frustrating search for the cause, the plant manager, in desperation, called in an expert. After only two hours on site, the expert found the problem and placed “X’s” on two pipes that were causing the problem, saying that they had to be removed. When presented with the bill, the plant manager asked the consultant how he could charge $5,000.00 for only two hours of work. When he asked for an itemized bill, this is what he got:

1. $400.00 – Placing “X’s” on two pipes.

2. $4,600.00 – Knowing where to place the “X’s”.

The plant manager got what he paid for and probably a lot more. He had already used up more than that amount on his own staff not to mention the loss in revenue while the plant was shut down. For him, securing the advisory services of a consultant was the right thing to do.

It matters a lot if the company has a good experience in diverse business domains and has professionals and specialists from variegated backgrounds. As such they will have an understanding of different business verticals that may be an advantageous point for your website. Another important factor is budget. What you pay is what you get – WYPIWYG. Never compromise with the quality of your website just for saving few quick bucks. In the long run you will end up on a losing side. Have you ever imagined why American diamonds cost less and than real diamonds when at times it’s difficult to differentiate between the two? It’s obvious – the brilliance and hardness of diamond. This makes another interesting point, you can get a cosmetic surgery done for your website for a lesser cost, but it will lack the functionalities and effectiveness. It can draw visitors but can not turn them into business. So when you pay for something, you definitely get a good deal in return.

o Technology – What is their technological competence? Does this match with your requirement? How many projects they have worked on using the same? How frequently their technology is upgraded- both in terms of software and hardware?

o Deadlines – Has the company carried out the projects in stipulated time? Time is one of the most important factors as the longer it takes, the higher the input costs get. Some companies may offer you a shorter time period and may be ready with the design. But after that starts the long and torrid journey of finding and fixing bugs which may turn your visitors off.

o Responsiveness – How promptly the company responds to your queries? Does it listen to your queries? Are they responsive to my suggestions and questions? Do they explain issues in ways you can understand? Do they share your general vision for the site? Are they interested in Return on Investment for the web site? Do they possess the skills necessary to achieve your goals?

o Communication Process – Poor communication is one of the major bottlenecks for business processes. Ensure that the company with which you are working is comfortable with your language. Generally, English (US/UK) is taken as the preferred language to communicate with each other. What are the tools and technologies they use for communicating? How will they keep you updated with the developments with regards your project? These are some of the important factors that should be kept in mind while deciding about the communication process while choosing a Web Design partner.

o Services – What are the other services that company can offer other than designing? What kind of value-added products or services can the design firm offer?

All these points will help you to narrow down to the list of companies that may offer you viable solutions and help your cause. The next step involves inviting proposals from the short listed parties. Just check through as many cross references that you find justifiable or will satisfy your curiosity. The more time you will invest in this phase, the sweeter will be the returns afterwards.

STEP 4- Proposals

Once you have selected your short-list of top web development firms, request that they send you a proposal. Ask that their proposal include an overview of your requirements and their proposed solution. This will help to determine which web design firm understands your requirements best. Also ask that each web design firm include a description of their development process and a price breakdown for the various aspects of the website project.

STEP 5 – Evaluating Proposals

Evaluate each proposal individually on the basis of merit. Take the following points into consideration:

a) Wellness of the proposal.

b) Respective strength and weaknesses of the companies.

c) Evaluate the presentation and format style.

STEP 6 – Selecting the Company

After your organization has reviewed all proposals, compare them with each other. How do they fare in terms of presentation? How do their processes appear in terms of project management? Do they present scalability and/or upgrade paths for your project, which go beyond the needs of the immediate goals outlined?

After going through all the above process, you should be able to zero in on to a particular company. If the doubt persists, establish communication process between the likely companies to understand their process and commitments.

[NOTE: Avoid selecting an individual designer, on a freelance basis, to design and develop your organization’s Web site. It is rare to find a single person capable of handling the combined visual and technical elements that make an effective Web presence. Additionally, by depending on an individual, your organization is at risk of losing its investment should anything occur to that one individual – or down the road they simply can’t find time to help when you need it.]

I simply love the web. According to me, it’s the most happening place in the world and the best place to interact and gain knowledge. My strong attraction towards site analysis from users as well as search engines perspective made me to pursue the career in Internet Marketing. I started as SEO but now I work as an Internet Marketing Specialist.

How Professional Web Designers Can Improve Presence Online

The Internet is the new way to advertise your business and reach thousands of people a day. Unfortunately there are also other competitors that are advertising online too. A professional web design company knows how to design a web site and promote it to attract the highest number of customers.

Your Business Card and Store

The business web site acts as a business card and an online store. The appropriate web designing can project a very knowledgeable and polished web site. Just like you would hire someone to build and design a physical store and advertising campaign, so should you hire expert web designers to build and design your business web site. Without the expert look, your web site will lose clients.

Saving Time

A wise business owner will outsource web designing to save time. There is a lot to learn before effectively designing a web site including SEO, HTML, CSS, Photo Optimization, Search Engine Optimization, Java Script to name just a few. Most business owners do not have the time to learn all these different facets of web design quickly enough to build a professional looking web site.

Customization

With over 58,000,000 web sites on the Internet your site must stand out and attract customers that will use your business. Professional website designers will know how to design a site to suit your business needs by adding contact forms, picture galleries, FAQs, forums, and other necessary tools that are not found on pre-made templates. Expert web designers also know how to convey the correct business message using fonts, color and layout.

Finding a Web Designer

The best place to find a web designer in online. However choose a web designer that is suited to your potential clients. For example a company in India would be wise to search on the Internet for “web design company India” as professional web designers in India will know the Indian audience better than a web designer that works out of Scotland. Once you have a list of web design companies in India look through their web sites and make sure they are professional, easy to navigate and get their message across.

How to Find the Right Web Designer For Web Development Project

Finding a web designer is the easy part- all you need to do is perform a quick search online and bingo, you’re presented with pages and pages of them in the search engine results. The hard part is choosing the right web designer for your individual project. Every web design project has a specific set of requirements and every web designer has a unique set of skills that may, or may not, be suitable for your needs. In this article, I’ll list some key factors that will help you find the right web designer and how you determine if they have the necessary skills to undertake your web development project.

Research the Web Designers Website and Online Portfolio

Every web designer should have a functioning website and an online portfolio of their work. If they don’t, you can scratch them off the list. After you have found some web designers in your area, or anywhere else for that matter, you should research each of their websites and check out samples of their work. Different web designers take different approaches to their work and use a variety of technologies. You should read up on their skills and approach to web design, to make sure they suit your requirements. Viewing completed websites and samples of the web designer’s work is also essential to get a good idea of the design style and skills they have. Make sure the websites function correctly. If some of the web designer’s recent samples are not working, there is a good chance that, if you use them, your website might have the same issues. Look at the design style of their portfolio samples. Most web designers tend to stick to a particular style. If you like the look of their websites, and their website text sounds appealing, you’re onto a winner. Take the next step and call them, or send a project brief through.

Speak to Your Chosen Web Designers

Another key point to determine which web designer is best for you, is finding out whether you can communicate with them. You will need to explain your vision to the designer and they should be able to respond with ideas and suggestions for your project. If you call your designer and there is, for example, a language barrier between you, that could be a problem throughout the development process. Talking to a potential web designer also gives you a good idea whether you are going to get on with them or not. If you call to speak with your chosen web design company and you are put on the phone to a rude or uninterested individual – in my books, that would not be somebody you would want to deal with on an ongoing basis. If they are enthusiastic, keen and communicate well you are more likely to have a successful ongoing professional relationship.

Qualification and Experience

Qualifications and experience are not always essential but they do give you some security that the web designer knows what they are doing and has the skills to undertake your project. It’s really up to your judgment whether you want to use a web designer with no experience but you never know, they might be a young gun with tons of talent and is just waiting for that first project to unleash their skills on to. Whether you prefer your web designer to have qualifications or not is also up to you. Qualifications just mean they have had some formal recognition of their skills. My preference would be experience beats qualifications any day. Your web designer may have undertaken a six month course which has got them a certificate of some sort but that does not make them a good designer. There is so much information online and ways to hone your design talents now, that needing somebody to teach you is not essential.

Creative Vision

It is very important the web designer you speak to understands your creative vision. To create a website that truly serves a purpose and business goal, the designer need to understand the nature of the website and relate to your overall vision. Take note on whether the web designer offers any ideas or suggestions when you’re talking to them. This is a good indication of whether they understand the project and are enthusiastic about it.

The Right Technology

Different web projects need different technology behind them. Not all web designers have all the necessary skills for some types of web development. For example you may need a full content management system with database driven content and advanced search engine optimisation. This is something not all web designers can provide. Most designer’s will tell you straight away if they are unable to complete the project, due to technical limitations. It is up to you as a client to inform the designer of all the feature’s you anticipate your website to have so they can tell you whether they can complete it.

A Reasonable Cost

The cost of the web project is normally the key factor in how people choose their web designer. The scope of your project and what budget you have can limit what designer you choose. If you have a very small budget but want to build the next Facebook, any sane web designer will tell you they can’t help you. However, it is always good to get a few quotes and see which designer can offer the best package, for a reasonable cost. If they’re too expensive, it might be because they are a larger company with more overheads, or they are simply very good at what they do. If they are cheap, do a bit more investigation before committing – Cheap web design may end up costing you more in the long run, as it probably won’t serve its purpose very well and you will need to get it rebuilt. The cost of web design is often open ended… ‘how long is a piece of string?’… A good web designer should be able to explain the reason why they have quoted a certain price, and discuss what they can do within your budget – Just because you have received an initial quote that may be higher than you originally anticipated, talk to your designer about it. Quite often, there could be features or aspects of the quote than can be removed, or modified, to get the project back within your budget – If you don’t ask, you’ll never know.

At Big Click Studios we can turn your web development vision into a functioning web site that looks great, works perfectly and ranks well. Our web designers take the time to understand each and every project to make sure, you as a client, gets a return on your investment.

How to Find the Best Web Designer to Sell Book Online

Why Are Web Designers Such Flakes? A Reality Check.

Circling the drain of unresponsive or missing in action web designers is a common dilemma. The Question is this: As a self-respecting author with a plan and a purpose, how do you choose a designer you can afford and rely on?

web design3

As a small publisher, or self-published author, you are faced with the high-cost of publishing a book. Your ever-growing budget includes editors, book cover and interior design, maybe a book coach or advisor, printing costs, fulfillment needs, marketing … my goodness, where does it end? When does the author start making money? Well, this is a question for another article all together. The point here is, how much should you allocate to the added expense of hiring a web designer? Can you hire someone who can do it all and is affordable to boot?

Ah, herein lies the problem. The one-man show dilemma-freelance artists. A newly graduated artist (or even an established one-person show) can be a very enticing option for someone with a small budget, especially when they are often a third of the price you would pay with a full-service design house. They are typically hungry, excited, talented, reasonably priced, and they can do it all. Yeah!!! So what goes wrong? Burnout. A freelance artist often over promises and eventually under delivers. They over commit because of the opportunity to build their portfolio; they chock it up to needed experience, and maybe even their desire to help another artist. But at the end of the day this is the perfect recipe for disaster. Why? Because it’s truly hard to do it all yourself and when you finally reach that wall, you shut down and walk away, close the door, stop returning calls-you move on.

This does not mean that because someone is reasonably priced that they are a bad choice for your needs. The question we seek to answer is: How do you protect yourself?

As you search for a reliable, talented designer consider the fallout. As you become overwhelmed with the production of your book, you tend to need a leaning post. That is, someone you can consider a partner, someone who cares as much as you do and will be there till the bitter end, or God willing the glorious payout. But let’s talk reality folks. Few people care about your project as much as you do. At the end of the day, people will do what is best for “me.” If you lay something precious in someone else’s hands you have to know that they will cherish that precious thing and treat it with the same care that you would. In the business world, this means you pay them to care-you appreciate them, you praise them, you create an environment that is rewarding, you pay them hard-earned cash.

What you are looking for is a long-lasting relationship, someone who delivers, who knows their stuff and someone who isn’t going to close up shop and leave you holding the bag.

A Sad Tale of Trust and Where it Went Wrong:

The Spark: You have just written a book! You are ready to meet your public. You are told you need a web site. You look around, you ask a few people for references, you weight the costs, you’re not quite sure how it will benefit you, you’re just about out of money, or worse your sinking further into debt. And then you meet Bob at a community function. Bob is great! He is dynamic, he loves your book, he has great ideas, he is excited, talented, and he can help you build a site for a fraction of the cost-this you can afford.

The Honeymoon: You get started on the project and Bob really seems to listen, he’s working quickly, he answers your calls, he has something for you to see right away, and it’s pretty good, you like it, OK maybe it’s not great, but hey it was practically free and it’s something, its better than nothing.

The Fallout: You have a big signing at the local bookstore, you’re excited, but your site needs to be updated and there’s that issue of those few spelling errors you haven’t gotten around to fixing. You know you need to talk to Bob. But Bob is out of town until next week. You call some friends to see if they know of anyone who can help, yes, but do you have access to the web files? Hmm, no Bob has that. Bob doesn’t seem to be returning your calls, or emails-Bob is MIA.

The Reality: So what if you do find someone who is so excited and hungry that they are willing to do it for very little, or even better, for free. What happens when your designer needs a leaning post and you are pushing for more-you’ve started with this person, you need them to finish the job, your marketing success depends on it…they stop returning calls, they are less and less responsive…you go crazy with frustration, the process of getting a simple update to your site is maddening, you throw your hands up in exasperation, the love affair is over and you are left to pick up the pieces.

You face the facts, you know you must find another web master, you search for people in your area, you are horrified by the high-prices, your benchmark, what you had come to rely on was so much less expensive. How can this be? OK fine, you find someone you think you can trust and they tell you your previous web designer didn’t know what they were doing. Salt. Wound. Pain. They tell you have to start over and it’s going to cost you. Yikes.

The Idiot: Was your last designer really an idiot? Maybe, but probably not. First of all, it’s important to know that designing and programming are two very different art forms and it makes sense to leave each task to the expert. I once saw a very talented illustrator design the interior layout of a book one page at a time, as opposed to flowing all of the text into one document (which certainly makes things easier when it comes time to make future changes). Was this guy an idiot? No, he just didn’t know what he was doing, but he sure was confident that he could get the job done. And boy did he. Now the second edition needs changes….

With web programmers, another thing to consider is that there are numerous ways to build a web site. Building a site is much like organizing your files, because in fact it is; web coders are a unique brand of person and each has his or her own naming conventions and ways of organizing files, which could be near impossible for someone else to decipher. Plus, there are numerous ways to code, programs to use, platforms, etc. Just like you might be baffled by my filing system, I would likely be baffled by yours. So for a programmer to look inside your site, it can take a lot of maddening hours and cursing-clearly the last person didn’t know what he or she was doing. No, they just did it differently. But, why would I want to tackle that frustrating beast? Hmm, this is gonna be pricey.

Synergy, Longevity and Web Designers; The Answer:

Finding the right Web designer is sometimes like trying to find a needle in a haystack. So what’s a savvy author to do? First, get referrals. Qualified referrals will save you a lot of time, especially if they are from fellow authors. For this reason, consider joining your local authors’ guild and attending authors’ conferences where you can connect with other people in your industry.

Be sure to choose a designer who is familiar with your industry. A successful Web site goes way beyond the nuts and bolts of programming and coding. Your designer should have a firm understanding of what you are trying to accomplish and a definitive plan to reach that end. For instance, your navigation should lead your visitor in the direction of a sale-think of it like a funnel. You should implement an effective call-to-action that will guide your readers through the funnel and convert them into sales.

A successful home page will appeal to varying personalities in different ways. Use both imagery and text to say the same thing. This will reach the analytical and the visual; no matter how you say it, both will lead to the same place-a sale. A marketing-savvy firm will understand the importance of this element and provide valuable insight.

Ask for testimonials. Does he or she complete projects on deadline? A typical site should take from two to five weeks to design and build. Also, ask to see samples-including live sites. Test them for ease of use and loading time, as well as the general feeling you get from the sites you view. Chances are, if you dislike everything someone has done, you will be unhappy with what they produce for you as well.

Does he or she listen to your needs? A good way to tell if a company designs for the client or for themselves is to view their samples. If all of their samples are similar, this could be a red flag-unless, of course, that is exactly the style you want in your design. A good designer should be able to listen to your needs and translate them into a workable site that exceeds your expectations. Ultimately, your site should reflect your personality-not theirs.
Make sure your design team is easy to communicate with. Do they speak your language? Remember: this should be your vision, not theirs. Ego can often get in the way of your goals. When it comes down to it, they work for you. They should be able to set their artistry ego aside and follow your line of thinking, providing you with valuable insight and ideas that you hadn’t considered.

Ask Questions-Expect Answers

Ensure that your designer and the person coding your site are two different people. They are very different jobs and require different skills, just as your architect and your contractor are two different people. That’s not to say that you should hire two different firms-quite the opposite: a well-trained team works smoothly together and should be able to handle anything you throw their way.

A good firm will provide you with at least three “comps” or design samples. This is the part of the project where you will have the most involvement. That’s not to say that you should be able to stare over their shoulders as they create for you-but you should be given ample opportunity to verbalize your needs. You should approve the design before it goes to the programmer. Also, find out what their policy is on additional changes once you have approved the final design; you do not want to get stuck with hidden costs halfway through the project.

Always get a contract. Know exactly what to expect. A contract protects you as much as the design house. Read your contract thoroughly. Be sure that you own the rights to your site, the design, all the images, and your copy. When it’s all said and done, your designer should provide you with a disc that contains all your design files and your Web files; keep this disc and all your passwords in a safe place-in fact, make backups. Should something happen to your design house, or they go out of business, you should be able to seamlessly transfer everything to a new firm. And remember: this is a relationship, if you are not happy with your team, or you are not getting the results you expected, then don’t be afraid to find someone else.

Don’t rush it. Costly mistakes are made when people rush. Once your site is up and running, you can decide to change it, but it will likely mean starting all over and costing you twice what it should. Often, this can be the straw that breaks the marketing camel’s back. It is easy to get discouraged when you have invested so much of your heart and soul into a project only to find out you are back at square one. From the perspective of a coder, it is less costly to start over than to give your site a facelift-changing colors, navigation, and the overall look and feel of your site isn’t as easy as it may seem. Avoid costly mistakes in the beginning, even if it means stalling your project just a little longer.

How Much Should a Web Site Cost?

While industry standards are typically followed, prices vary widely. The Graphic Artist’s Guild Handbook: Pricing and Ethical Guidelines is a sufficient reference guide for industry pricing standards when it comes to illustration and design; this will give you a firm place to start.

It’s possible to pay anywhere from $200 to $44,000 on a Web site; all of this depends on the size of your site and your programming needs (and who you hire). What you want to concentrate on is the relationship you have with your designer. Meet with this person, and see if you like him or her; after all, you will likely be working very closely with this person. You should be developing a relationship that will help make you and your book shine.

Keep in mind, just because your site looks great doesn’t mean it’s effective. Discuss these elements and see what kind of ideas your potential designer may have that can bring your project to a higher level. Use someone who understands books and the publishing industry. While one firm may be able to design and build an incredible site for real estate agents, they may not know the first thing about selling books.

All of these things are crucial elements that you must consider before signing that contract. Always ask for a contract; no matter how much you trust this person, business is business-be professional. It’s okay and even necessary to build relationships and even friendships in this business, but never forget your end goal: You are an author with your own business, and only you will look out for you in the end.

Make a List-Check it Twice

Before you start shopping for a design house, jot down a list of your expectations; that way if it comes down to one or two firms / designers, you will make an educated decision based on all your needs.

Lastly, follow your gut feeling; listen to your instincts. If something doesn’t mesh, move on.

Finding a design team can be an emotionally overwhelming process. The following checklist will help you find the right team for your needs. And remember: just because the price is right doesn’t mean the fit is, and vice versa; an expensive team may be just that-expensive. You want to choose the best designer for you and your book. Believe me, you’ll be glad you did.

1. Do they listen?
2. Are they responsive?
3. Do they explain things in a way you can understand?
4. Do you like the other sites they have designed?
5. Are all of their design samples the same? Do they have the feel you are looking for?
6. Are their sites easy to navigate?
7. Do they have experience in your industry?
8. Do their sample sites load quickly?
9. Will they give you recent testimonials and references? Do they have happy clients?
10. What is their timeline?
11. Do they provide more than one design sample for you to choose from?
12. Are the designer and the programmer different people? Does the design firm have a specialized team?
13. Do they offer hosting services?
14. Do they offer E-commerce solutions?
15. Do they understand Internet marketing?
16. Do they have a company Web site?
17. Do they provide a contract that outlines your rights?
18. Do you get to keep the rights to every element of your site, including design and images?
19. How much do they charge for Web site maintenance?
20. Do they employ a solid back-up system? If so, do they keep back-ups offsite for added security?
21. Upon completion, will they provide you with all your files and passwords?

10 Steps to Hiring the Best Web Designer

You have been planning forever to get a website designer to work on your site. Your plans are clear and you have prepared your content. What next? How do you go about choosing the best web designer or web design company?

Step 1. Ask around. Ask friends, or similar companies who have hired a web designer in the past. Besides getting the contact numbers of the web designers, ask how it is to work with that person. Find out what happened during the design process and what they think of the designs submitted.

Step 2. Do your research for contact information. Use the internet or your phonebook to get the names and contact information of web design companies in your area. If you use the internet, have a peek of their past work. Then contact each and ask for a quotation.

Step 3. Look through the portfolio of the web design company you are choosing from. See if the designs are professional-looking, clean and easy to use.

Step 4. Look at the experience of the web designer or Web Design Company. How long has the person or company been in business? How many companies have they designed for?

Step 5. See if the designer or web design company is up to date with the newest trends in web marketing. Useful, profitable websites attract the correct traffic with search engine optimization and usability and by employing web 2.0 strategies such as social media marketing. Effective web sites take SEO and usability into serious consideration. See if your web designer has at least a basic knowledge of both. In order for your website to be successful you need to be able to implement a successful internet marketing campaign.

Step 6. Look at the web designer or web design company proposed turnaround time. Does it match the schedule of your company’s plans?

Step 7. Examine the web designer or web design company terms of service and website files ownership. See if you agree with the conditions set by the designer to work with you. See also the rights as to who owns the final output and what sizes. If this is not clear from the start, you just may be surprised to find that the work you commissioned is not yours and you may have to pay extra to get it.

Step 8. See what the web designer offers for after-design services. Will the designer help maintain your site or is the designer only expected to do the initial design?

Step 9. Talk to the designer. Is s/he easy to communicate with? You should be able to communicate with your web designer easily. You should be comfortable presenting problems that you want solved. Your web designer should be respectful and prompt. You should both be able to compromise on what will work best for the viewers, not necessarily your personal taste.

Step 10. Look for previous, happy clients. You may look through the designer’s website or blog and see if there are client testimonials. Note what they have to say about the designer. You may also try to call them (you may ask the contact number from the web designer) and ask for comments regarding the design process and final output.

  • 1
  • 2